it or don't see it as a meaningful opportunity. They may prefer to spend their money on PPC, or some other aspect of the business. Or they may think that Google is going to turn the whole search engine service into an advertising platform and kill SEO altogether. (I've had this conversation before!) Education and evangelism are the answer here too. As Scott Nickels said, “bring your data” because that means “the death of opinion”. Data is definitely your friend. In fact, you need to be very careful about how you put your data together. When you start selling

SEO project efforts, be sure to start with well-defined projects where you are confident they will represent easy and quick wins. It doesn't matter if they are small. In fax number list fact, these smaller projects will be easier to sell, and if they get you a mini case study and give you DATA, that's great. Be specific in how you systematically gather data through easy wins before attempting to present the larger, more complex project. Those early wins will give you the

credibility you need to move to the next level. Madness of the site As if these issues weren't enough, enterprise SEO sites are often extremely complex. They can relate to hundreds of thousands or even millions of pages. At Stone Temple, we've worked on sites that have crawled billions of pages! But it doesn't stop there. The business may have many different sites, each with many different subdomains. And a given site can also have three, four or even more CMSs (content management systems) involved –