I also recommend remembering where the Phone Number List is in the customer journey. This is because when we plan Facebook ads for users who don't know your brand, we need to use slightly different language and marketing Phone Number List than users who know your brand. This is because users who know your brand know your work and your USP, so your tone can be more direct. When testing your ad copy, refer to engagement Phone Number List such as reactions, comments, likes, shares, and clicks.
Facebook offers a variety of options for Phone Number List ad types: To see which works best for your audience and marketing goals, you can test two different ad types against each other. I regularly test two different ad types and compare image ads to carousel ads (which can contain up to 8 images). This is a Facebook Phone Number List ad This is a single image ad Depending on the marketing goals of your campaign, the results can be surprising. Again, photography is key here - carousels are great if you have great product images to show off. However, these Phone Number List work well if you only have larger lifestyle images.
The key is to test which is more receptive to Phone Number List audience. When testing your ad copy, refer to engagement metrics such as clicks, reactions, comments, likes, shares, and clicks. 5. A/B Split Test Calls to Action Facebook provides a Phone Number List of call-to-action buttons for testing when running ads. Test what works best for your audience and if the call to action is appropriate for the audience and the stage of the customer journey the user is in. To Phone Number List who don't know your brand or business, using Buy Now can seem aggressive and overly salesy.